Planning to launch new websites in the upcoming year, then this is the best time to invest in SEO. Its helps to improve your website search visibility in SERP. To improve your website keywords ranking and traffic you must need to meet certain Strategies by Google. The following are five SEO trends to remember for 2020.
- Voice Search Optimization
- Mobile-First Indexing and Rich Snippets
- High-Quality Content
- User Experience and Performance
- Artificial Intelligence
1) Voice Search Optimization
A huge number of individuals as of now effectively use Voice Assistants in their regular day to day existences. Voice Assistant Search will likewise be one of the hottest topics in 2020.
Since people talk their search term instead of typing, phrases become longer and increasingly entangled. Anybody making content today needs to ensure that it contains versatile expressions for web crawlers. Not excessively scholastic, not very geeky, yet additionally not purposefully off-base. Google gets language and equivalent words very well today, so by fusing phrases rather than keywords; you give Google more to work with.
2) Mobile-First Indexing and Rich Snippets
Rich snippets are applicable for voice assistants as well as significant for individuals on mobile phones. With only a few clicks, significant data –, for example, opening times – can be shown on what will, in general, be smaller devices. Rich snippets are most likely not a direct ranking factor, however a part of mobile optimization that is significant for SEO. All things considered, rich snippets don’t simply give data yet additionally make your posting stand apart more and attract in extra clicks.
Mobile optimization has been an unquestionable requirement for years; however, in 2018 it, at last, turned into a survival measure to be noticeable on the web. Today, Google possibly gets to sites as though they were on mobile phones. If your site still isn’t optimized for that, you have work to do. For 2-3 years now, worldwide versatile traffic has overwhelmed the traffic of desktop computers.
3) High-Quality Content
Quality content is always king in SEO and nowadays video content has appreciated for expanding the popularity. Long and quality content lead to improve bounce rate and website traffic. On the other hand uploading quality and original videos on YouTube is really worth for increase your website traffic.
4) User Experience and Performance
User experience and performance are the key points for SEO rankings because the user experience is the best indicator of the quality of the site. If your website have low-quality content and unwanted advertisements lead to low user experience and high bounce rate. High bounce rate will decrease the ranking and traffic.
5) Artificial Intelligence
AI is now used in digital marketing. We have been keen on AI for a long time, and by exploring its capacities we have a greatly improved comprehension of how Google may work and where it is going. Sooner rather than later, it will show signs of improvement at understanding content, getting tributes and considering while assessing sites.